When you sell with a company you find on our site, we may earn a small commission. This never influences our rankings or advice.
If you’re looking to sell your house and save on realtor commission fees in Florida, you may want to consider a low commission realtor. A good discount realtor provides the same general services and support as a conventional agent, but charges a fraction of the price.
We identified and ranked 44 discount real estate brokers active in Florida. These are the 5 best low commission brands in Florida right now, according to the data.
Our Team spends hundreds of hours each month researching discount real estate brokerages and agents across the country so you don’t have to. We look at a wide range of factors to calculate our rankings including:
Customer ratings: Does the company consistently deliver good outcomes and experiences for customers?
Pricing & fees: Are the rates and potential savings competitive with other options in the area?
Service scope: Do you get the same, more, or fewer services than listing with a conventional realtor?
We continually refresh existing data, add new companies to our library, and look for new ways to make our pages more useful. See our full methodology.
At a glance: Low-fee real estate companies we recommend in Florida
Our take: Most home sellers should try an Agent Marketplace like Clever before reaching out to individual discount brokerages. Clever’s free platform lets you compare multiple agents from different brokerages — discount and conventional, like RE/MAX and Compass — and you pay a pre-negotiated 1.5% listing fee at closing, regardless of who you choose. That’s up to 50% of the agents’ typical rates.
Why this matters: Thanks to the wider selection of agents and pre-negotiated low rates, you can focus on hiring the best agent for the job without worrying about the price tag. It’s faster, easier, and safer than reaching out to individual discount brokers yourself. Plus it’s free with no obligation.
Top 5 low commission real estate companies in Florida
$
We used the Florida median home value of $412,400 to estimate savings. Enter your home value for a personalized estimate.
Clever Real Estate is our Top Pick 🥇 for Florida home sellers looking for a great realtor and solid commission savings. Clever isn't actually a discount real estate brokerage, but an agent marketplace that negotiates lower rates on your behalf. This gives you more choice and control over who you work with: Clever's nationwide agent network includes 19,000+ realtors from top regional brokerages and major brands like Keller Williams, RE/MAX, and Compass. But you also get competitive built-in savings: Clever sellers pay their agent just a 1.5% listing fee at closing, on par with leading discount brands like Redfin. Clever's agent matching platform is fast, easy to use, and free with no obligation. Clever is also currently the number-one rated real estate company on Trustpilot with 3,100+ 5-star reviews. Read full review
Pros
Competitive 1.5% listing fee
Very good 4.9 average customer rating based on 4,136 reviews
Strong recent performance, with 269 new reviews and a 5.0 average rating over the past 6 months
Solid track record, with at least 8 years of verified activity
Advertised listing fee includes premium services, like marketing materials
Cons
Doesn't provide key expected services, including social media marketing
Overall Rating:
4.9
Customer Score
4.9
Pricing Score
4.7
Services Score
4.7
Availability: Available statewide in Florida
Business Address: Clever Real Estate 6358 Delmar Blvd Suite 300 St. Louis, MO 63130
SoFlo Flat Fee is a discount real estate broker with agents available in Florida. It advertises a very competitive flat listing fee of $2,000. SoFlo Flat Fee has very good 5.0 average customer rating based on 9 reviews. It has strong recent performance, with 1 new review and a 5.0 average rating over the past 6 months.
Pros
Very competitive $2,000 listing commission fee
Very good 5.0 average customer rating based on 9 reviews
Strong recent performance, with 1 new review and a 5.0 average rating over the past 6 months
Better savings for pricey homes, offering a less-than-1% effective listing commission for homes above $450,000
Advertised listing fee includes premium services, like marketing materials, drone photography and virtual tours
Cons
Nothing significant
Overall Rating:
4.8
Customer Score
5.0
Pricing Score
5.0
Services Score
4.7
Availability: Available in Pompano Beach, Corral Springs, Tamarac, and Coconut Creek
Help-U-Sell Gulf Coast is a discount real estate broker with licensed agents serving Florida. It's part of the nationwide Help-U-Sell franchise but is independently owned and operated. It advertises a very competitive flat listing fee of $600. You should get all expected services and support, but be sure to confirm the specifics with the company if and when you interview your agent. Help-U-Sell Gulf Coast has a 5.0 average customer rating based on 24 total reviews, with verified activity dating back to 2015.
Pros
Very competitive $600 listing commission fee
Very good 5.0 average customer rating based on 24 reviews
Very strong track record, with at least 11 years of verified activity
Better savings for pricey homes, offering a less-than-1% effective listing commission for homes above $450,000
Advertised listing fee includes premium services, like marketing materials
Cons
No new verified customer reviews in past 6 months
Doesn't provide key expected services, including social media marketing
Overall Rating:
4.6
Customer Score
4.6
Pricing Score
5.0
Services Score
4.4
Availability: Available in Sarasota, Lakewood Ranch, Bradenton, and Gulf Coast Community
Business Address: 334 S Washington Blvd 404, Sarasota, FL 34236
Help U Sell Real Estate is a discount real estate broker with licensed agents serving Florida. It's part of the nationwide Help-U-Sell franchise but is independently owned and operated. It advertises a very competitive flat listing fee of $600. You should get all expected services and support, but be sure to confirm the specifics with the company if and when you interview your agent. Help U Sell Real Estate has a 5.0 average customer rating based on 2 total reviews, with verified activity dating back to 2018.
Pros
Very competitive $600 listing commission fee
Very good 5.0 average customer rating based on 2 reviews
Solid track record, with at least 8 years of verified activity
Better savings for pricey homes, offering a less-than-1% effective listing commission for homes above $450,000
Advertised listing fee includes premium services, like marketing materials
Cons
No new verified customer reviews in past 6 months
Doesn't provide key expected services, including social media marketing
Overall Rating:
4.6
Customer Score
4.6
Pricing Score
5.0
Services Score
4.4
Availability: Available in Sarasota, Lakewood Ranch, and Bradenton
1 Percent Lists is a discount real estate franchise with a local office serving Florida. Local offices are independently owned and operated. Ken Golden, 1 Percent Lists charges a very competitive 1% listing fee. There's typically no minimum fee, but make sure to confirm pricing and terms when you reach out to the company. 1 Percent Lists agents in Florida should provide all expected services, including pro photography, social media marketing, and in-person support through closing. Ken Golden, 1 Percent Lists has a 5.0 average customer rating based on 24 total reviews, with verified activity dating back to 2023.
Pros
Very competitive 1% listing commission fee
Excellent 5.0 average customer rating based on 24 reviews
Strong recent performance, with 13 new reviews and a 5.0 average rating over the past 6 months
Advertised listing fee includes premium services, like marketing materials
Cons
Nothing significant
Overall Rating:
4.8
Customer Score
5.0
Pricing Score
5.0
Services Score
4.6
Availability: Available in Clearwater, Destin, and Tampa
That’s an average savings premium of $6,805 based on the median home sale price in Florida ($412,400), according to the latest available data (June 2025).
Consider a discount realtor if saving on real estate commission fees is a top priority, but you still want a real estate agent to guide and support you through the process.
Discount realtors sometimes handle more customers at once to offset their lower rates. Some sellers say this can lead to less hands-on, personalized service compared to a conventional realtor.
That being said, discount brokerage service models and customer experiences vary widely, which is why thoroughly interviewing and vetting any agent is so important.
Pros
Discount real estate agents save sellers in Florida $6,805, on average.
You get expertise from a licensed agent who knows the market in your part of Florida.
Some discount real estate agents offer full service, so you can get everything you'd expect for less.
Cons
Some Florida discount real estate agents only provided limited service, and may charge extra fees for "add-ons" like professional photography.
Discount real estate brokers sometimes charge upfront fees, so you'll have to pay out-of-pocket before your house sells.
Stick with companies that offer in-person representation and "full service" (including an on-site comparative market analysis and professional photography). Avoid brands that only provide "remote" or "virtual" broker support.
We recommend brands with success-based fees (you only pay at closing) and transparent pricing models. Watch out for upfront, nonrefundable fees and high minimums — some companies don’t make these easy to spot.
Don't just rely on the advertised commission rate. Calculate your actual estimated commission fee based on your estimated home value. This is especially important for companies with flat fee models or high minimum fees to avoid paying more than advertised.
Customer ratings are generally more important than small differences in pricing models. Look for companies with high average ratings based on large numbers of reviews.
Be sure to interview the specific agent you'll be working with and evaluate them based on the same criteria you'd use to choose a conventional realtor.
Clever Real Estate gets you special discounted rates from top, conventional realtors representing major brokerages like RE/MAX, Century 21, and Compass. Take our simple quiz to get personalized agent recommendations and save up to 50% on listing fees.
You can try to negotiate a lower commission rate with a conventional realtor yourself, but this can be difficult to do (only about 22% of sellers who try to negotiate are successful). Negotiating is easier if you have a pricier home, are selling in a particularly hot market, or already have a buyer lined up.
If you're selling for sale by owner and just want a marketing boost, a Florida flat fee MLS service may be a better fit. Basic flat fee MLS plans get your listing on the local MLS for around $150. Premium plans include more services, like pro photography, but can cost well over $1,000.
The Florida housing market has cooled since this time last year, according to the latest data (May 2025).
Florida is currently in a balanced market, with an equal amount of buyer demand and inventory. At the end of May, there were 182305 active listings (14%, year over year), with 44824 new properties listed over the course of the month (9.9%, year over year).
The median home sale price in Florida last month was $412,400, down 2% from $420,533 last year
Florida homes are taking longer to sell and netting lower premiums compared to last year.
Florida properties spend a median 67 days on market — that's 12 days slower than last year
The average Florida home sells for 97% of its original list price, down 0.4% year over year.
Florida houses are experiencing more price drops compared to last year. 32% of properties dropped their price last month. That's a 1% increase compared to this time last year.
The average cost of selling a home in Florida is $42,914, 11% higher than the nationwide average of $38,217.
The bulk of home seller costs is made up of realtor listing fees and closing costs:
Listing fee: Florida home sellers pay their agents an average listing fee of 2.6%, based on the median home sale price. That's 165% more than the nationwide average discount listing fee of 1%.
Seller closing costs: Florida home sellers typically pay an additional $6,231 in closing costs, based on the median home sale price. That's 71% more than the nationwide average of $1,786.
More low commission real estate companies in Florida (39)
What it is: Low commission realtors charge lower listing fees than conventional realtors but provide the same general range of services and support.
Who this is for: Any home seller interested in saving money on realtor fees but still wants a skilled agent to help guide them through the process.
How to choose: The average low commission real estate company in Florida charges a 1% listing fee and has a 5.0 out of 5 customer rating, 33 verified reviews, and at least 8 years of verified activity. These can be useful baseline criteria to help guide your search.
4.8
Top-rated
1 Percent Lists First Coast
Discount Real Estate Broker
Listing fee*
1%
Actual cost*
$4,124
Savings*
$6,598
Summary
Pros & Cons
Full ratings
Company Info
1 Percent Lists First Coast is a discount real estate broker with licensed agents serving Florida. It's part of the nationwide 1 Percent Lists franchise but is independently owned and operated. 1 Percent Lists First Coast charges a very competitive 1% listing fee. There's typically no minimum fee, but make sure to confirm pricing and terms when you reach out to the company. 1 Percent Lists agents in Florida should provide all expected services, including pro photography, social media marketing, and in-person support through closing. 1 Percent Lists First Coast has a 5.0 average customer rating based on 19 total reviews, with verified activity dating back to 2022.
Pros
Very competitive 1% listing commission fee
Excellent 5.0 average customer rating based on 19 reviews
Strong recent performance, with 3 new reviews and a 5.0 average rating over the past 6 months
Advertised listing fee includes premium services, like marketing materials
Cons
Nothing significant
Overall Rating:
4.8
Customer Score
5.0
Pricing Score
5.0
Services Score
4.6
Availability: Available in Atlantic Beach, Jacksonville Beach, and Neptune Beach
Business Address: 107 17th Ave S Unit A, Jacksonville Beach, FL 32250
Real Estate Exchange is a discount real estate broker based in Cedar Rapids, IA, United States, Iowa, with agents available in Florida. It advertises a very competitive flat listing fee of $3,900. Real Estate Exchange has excellent 4.8 average customer rating based on 269 reviews. It has strong recent performance, with 8 new reviews and a 5.0 average rating over the past 6 months.
Pros
Very competitive $3,900 listing commission fee
Excellent 4.8 average customer rating based on 269 reviews
Strong recent performance, with 8 new reviews and a 5.0 average rating over the past 6 months
Very strong track record, with at least 12 years of verified activity
Better savings for pricey homes, offering a less-than-1% effective listing commission for homes above $450,000
Cons
Doesn't provide key expected services, including social media marketing
Overall Rating:
4.8
Customer Score
5.0
Pricing Score
5.0
Services Score
4.5
Availability: Available in Sarasota
Business Address: 576 Boyson Road NE Suite 102, Cedar Rapids, IA, United States, Iowa
Houwzer is a discount real estate brokerage with offices in Florida and select markets across several states down the East Coast. Houwzer charges a 1% commission fee (no minimums), which can yield big savings. Its base fee gets you all the standard services we expect from a full-service agent, including pro photography and in-person pricing assistance. Be aware that you may work with multiple specialists (e.g., pricing agent, showing agent, transaction coordinator) throughout your sale as opposed to a single, dedicated agent. This isn't necessarily a drawback, but something to consider against your personal preferences. We couldn't verify any local reviews for Houwzer in Florida. As a brand, Houwzer has a 5.0 average customer rating across 956 reviews. Read full review
Pros
Very competitive 1% listing commission fee
Excellent 5.0 average customer rating based on 956 reviews
Strong recent performance, with 1 new review and a 5.0 average rating over the past 6 months
Very strong track record, with at least 11 years of verified activity
Advertised listing fee includes premium services, like marketing materials
Cons
Doesn't provide key expected services, including social media marketing
Overall Rating:
4.8
Customer Score
5.0
Pricing Score
5.0
Services Score
4.5
Availability: Available in Jacksonville, Tampa, and Orlando
Business Address: 1435 Walnut St 3rd Floor Philadelphia, PA 19102
Flat Fee Florida Realty is a discount real estate broker based in North Miami, FL, with agents available in Florida. It advertises a very competitive flat listing fee of $3,495. Flat Fee Florida Realty has excellent 5.0 average customer rating based on 41 reviews. It has strong recent performance, with 3 new reviews and a 5.0 average rating over the past 6 months. Flat Fee Florida Realty identifies as women-owned.
Pros
Very competitive $3,495 listing commission fee
Excellent 5.0 average customer rating based on 41 reviews
Strong recent performance, with 3 new reviews and a 5.0 average rating over the past 6 months
Solid track record, with at least 8 years of verified activity
Better savings for pricey homes, offering a less-than-1% effective listing commission for homes above $450,000
Cons
Doesn't provide key expected services, including social media marketing
Overall Rating:
4.8
Customer Score
5.0
Pricing Score
5.0
Services Score
4.5
Availability: Available statewide in Florida
Business Address: 1801 NE 123rd St STE 314, North Miami, FL 33181
Assist-2-Sell Foutz Realty Team is a discount real estate brokerage in Florida. Assist-2-Sell is a relatively large franchise, but all offices are independently owned and operated by local brokers. It advertises a very competitive listing fee of 1%. Agents should provide full service and support, but be sure to confirm the specifics if you decide to set up an interview. Assist-2-Sell Foutz Realty Team has a 4.9 average customer rating based on 13 total reviews, with verified activity dating back to 2023.
Pros
Very competitive 1% listing commission fee
Very good 4.9 average customer rating based on 13 reviews
Strong recent performance, with 1 new review and a 5.0 average rating over the past 6 months
Advertised listing fee includes premium services, like marketing materials
Cons
Nothing significant
Overall Rating:
4.8
Customer Score
5.0
Pricing Score
5.0
Services Score
4.6
Availability: Available in Lake Mary
Business Address: 3256 W Lake Mary Blvd Suite 1100 B, Lake Mary, FL 32746
1 Percent Lists Florida Coast is a discount real estate broker with licensed agents serving Florida. It's part of the nationwide 1 Percent Lists franchise but is independently owned and operated. 1 Percent Lists Florida Coast charges a very competitive 1% listing fee. There's typically no minimum fee, but make sure to confirm pricing and terms when you reach out to the company. 1 Percent Lists agents in Florida should provide all expected services, including pro photography, social media marketing, and in-person support through closing. 1 Percent Lists Florida Coast has a 4.8 average customer rating based on 46 total reviews, with verified activity dating back to 2021.
Pros
Very competitive 1% listing commission fee
Very good 4.8 average customer rating based on 46 reviews
Strong recent performance, with 18 new reviews and a 4.6 average rating over the past 6 months
Solid track record, with at least 5 years of verified activity
Advertised listing fee includes premium services, like marketing materials
Cons
Nothing significant
Overall Rating:
4.8
Customer Score
4.9
Pricing Score
5.0
Services Score
4.6
Availability: Available in Destin, Gulf Breeze, Navarre, Panama City Beach, and Pensacola
Business Address: 4507 Furling Ln 203, Destin, FL 32541
1% Guys Tampa Bay is a discount real estate broker based in Valrico, FL, with agents available in Florida. It advertises a very competitive listing fee of 1%. 1% Guys Tampa Bay has excellent 5.0 average customer rating based on 27 reviews. It has strong recent performance, with 4 new reviews and a 5.0 average rating over the past 6 months.
Pros
Very competitive 1% listing commission fee
Excellent 5.0 average customer rating based on 27 reviews
Strong recent performance, with 4 new reviews and a 5.0 average rating over the past 6 months
Solid track record, with at least 8 years of verified activity
Advertised listing fee includes premium services, like marketing materials
Cons
Doesn't provide key expected services, including social media marketing
Charges extra for yard sign and lockbox, which are typically included
Overall Rating:
4.8
Customer Score
5.0
Pricing Score
5.0
Services Score
4.4
Availability: Available in Tampa
Business Address: 2710 Valencia Grove Dr Valrico, FL 33596
Assist2Sell Florida is a discount real estate brokerage in Florida. Assist-2-Sell is a relatively large franchise, but all offices are independently owned and operated by local brokers. It advertises a very competitive flat listing fee of $3,995. Agents should provide full service and support, but be sure to confirm the specifics if you decide to set up an interview. Assist2Sell Florida has a 5.0 average customer rating based on 117 total reviews, with verified activity dating back to 2016.
Pros
Very competitive $3,995 listing commission fee
Very good 5.0 average customer rating based on 117 reviews
Very strong track record, with at least 10 years of verified activity
Better savings for pricey homes, offering a less-than-1% effective listing commission for homes above $450,000
Advertised listing fee includes premium services, like marketing materials and virtual tours
Cons
No new verified customer reviews in past 6 months
Overall Rating:
4.7
Customer Score
4.6
Pricing Score
5.0
Services Score
4.7
Availability: Unverified
Business Address: 6810 N State Rd 7, Coconut Creek, FL 33073
1 Percent Lists is a discount real estate franchise with a local office serving Florida. Local offices are independently owned and operated. 1 Percent Lists Suncoast charges a very competitive 1% listing fee. There's typically no minimum fee, but make sure to confirm pricing and terms when you reach out to the company. 1 Percent Lists agents in Florida should provide all expected services, including pro photography, social media marketing, and in-person support through closing. 1 Percent Lists Suncoast has a 5.0 average customer rating based on 196 total reviews, with verified activity dating back to 2018.
Pros
Very competitive 1% listing commission fee
Very good 5.0 average customer rating based on 196 reviews
Strong recent performance, with 0 new reviews and a 5.0 average rating over the past 6 months
Solid track record, with at least 8 years of verified activity
Advertised listing fee includes premium services, like marketing materials
Cons
No new verified customer reviews in past 6 months
Doesn't provide key expected services, including social media marketing
Overall Rating:
4.7
Customer Score
4.6
Pricing Score
5.0
Services Score
4.5
Availability: Available in Tampa, Clearwater, Palm Harbor, and Westchase
Business Address: 3750 Gunn Hwy, Suite 307 Tampa, FL 33618
Assist2Sell Buyers and Sellers Premier Realty is a discount real estate brokerage in Florida. Assist-2-Sell is a relatively large franchise, but all offices are independently owned and operated by local brokers. It advertises a very competitive flat listing fee of $2,995. Agents should provide full service and support, but be sure to confirm the specifics if you decide to set up an interview. Assist2Sell Buyers and Sellers Premier Realty has a 5.0 average customer rating based on 2 total reviews, with verified activity dating back to 2021.
Pros
Very competitive $2,995 listing commission fee
Very good 5.0 average customer rating based on 2 reviews
Solid track record, with at least 5 years of verified activity
Better savings for pricey homes, offering a less-than-1% effective listing commission for homes above $450,000
Advertised listing fee includes premium services, like marketing materials
Cons
No new verified customer reviews in past 6 months
Overall Rating:
4.7
Customer Score
4.6
Pricing Score
5.0
Services Score
4.6
Availability: Available in Fleming Island, Fruit Cove, Green Cove Springs, Jacksonville, Middleburg, Nocatee, Orange Park, Saint Johns, and Lake Asbury
Business Address: 151 College Dr STE 10, Orange Park, FL 32065
1Percent Lists Central Florida is a discount real estate broker with licensed agents serving Florida. It's part of the nationwide 1 Percent Lists franchise but is independently owned and operated. 1Percent Lists Central Florida charges a very competitive 1% listing fee. There's typically no minimum fee, but make sure to confirm pricing and terms when you reach out to the company. 1 Percent Lists agents in Florida should provide all expected services, including pro photography, social media marketing, and in-person support through closing. 1Percent Lists Central Florida has a 5.0 average customer rating based on 1 total reviews, with verified activity dating back to 2024.
Pros
Very competitive 1% listing commission fee
Very good 5.0 average customer rating based on 1 reviews
Strong recent performance, with 0 new reviews and a 5.0 average rating over the past 6 months
Advertised listing fee includes premium services, like marketing materials
Cons
No new verified customer reviews in past 6 months
Overall Rating:
4.7
Customer Score
4.6
Pricing Score
5.0
Services Score
4.6
Availability: Available in Tampa, Hudson, Wesley Chapel, and Land O Lakes
Assist-2-Sell is a discount real estate brokerage in Florida. Assist-2-Sell is a relatively large franchise, but all offices are independently owned and operated by local brokers. It advertises a very competitive flat listing fee of $2,995. Agents should provide full service and support, but be sure to confirm the specifics if you decide to set up an interview. Assist-2-Sell has a 4.0 average customer rating based on 19 total reviews, with verified activity dating back to 2015.
Pros
Very competitive $2,995 listing commission fee
Very good 4.0 average customer rating based on 19 reviews
Strong recent performance, with 1 new review and a 5.0 average rating over the past 6 months
Very strong track record, with at least 11 years of verified activity
Better savings for pricey homes, offering a less-than-1% effective listing commission for homes above $450,000
Cons
Nothing significant
Overall Rating:
4.6
Customer Score
4.4
Pricing Score
5.0
Services Score
4.6
Availability: Available in Clearwater, Dunedin, Largo, Seminole, and St. Petersburg
Business Address: 10807 Ulmerton Rd, Largo, FL 33778
1 Percent Lists SWFL is a discount real estate broker with licensed agents serving Florida. It's part of the nationwide 1 Percent Lists franchise but is independently owned and operated. 1 Percent Lists SWFL charges a very competitive 1% listing fee. There's typically no minimum fee, but make sure to confirm pricing and terms when you reach out to the company. 1 Percent Lists agents in Florida should provide all expected services, including pro photography, social media marketing, and in-person support through closing. 1 Percent Lists SWFL has a 4.9 average customer rating based on 11 total reviews, with verified activity dating back to 2022.
Pros
Very competitive 1% listing commission fee
Very good 4.9 average customer rating based on 11 reviews
Strong recent performance, with 0 new reviews and a 5.0 average rating over the past 6 months
Advertised listing fee includes premium services, like marketing materials
Cons
No new verified customer reviews in past 6 months
Doesn't provide key expected services, including social media marketing
Overall Rating:
4.6
Customer Score
4.5
Pricing Score
5.0
Services Score
4.5
Availability: Available in Bonita Springs, Cape Coral, Estero, Fort Myers, Marco Island, and Naples
Business Address: 12734 Kenwood Ln 96, Fort Myers, FL 33907
Assist2Sell Buyers & Sellers Realty is a discount real estate brokerage in Florida. Assist-2-Sell is a relatively large franchise, but all offices are independently owned and operated by local brokers. It advertises a very competitive flat listing fee of $2,995. Agents should provide full service and support, but be sure to confirm the specifics if you decide to set up an interview. Assist2Sell Buyers & Sellers Realty has a 5.0 average customer rating based on 1 total reviews, with verified activity dating back to 2018.
Pros
Very competitive $2,995 listing commission fee
Very good 5.0 average customer rating based on 1 reviews
Solid track record, with at least 8 years of verified activity
Better savings for pricey homes, offering a less-than-1% effective listing commission for homes above $450,000
Advertised listing fee includes premium services, like marketing materials
Cons
No new verified customer reviews in past 6 months
Doesn't provide key expected services, including social media marketing
Overall Rating:
4.6
Customer Score
4.6
Pricing Score
5.0
Services Score
4.4
Availability: Available in Clermont, Leesburg, Minneola, Montverde, and Winter Garden
Business Address: 15701 State Rte 50 Suite 204, Clermont, FL 34711
1 Percent Lists is a discount real estate franchise with a local office serving Florida. Local offices are independently owned and operated. 1 Percent Lists Florida's Finest charges a very competitive 1% listing fee. There's typically no minimum fee, but make sure to confirm pricing and terms when you reach out to the company. 1 Percent Lists agents in Florida should provide all expected services, including pro photography, social media marketing, and in-person support through closing. 1 Percent Lists Florida's Finest has a 5.0 average customer rating based on 8 total reviews, with verified activity dating back to 2024.
Pros
Very competitive 1% listing commission fee
Very good 5.0 average customer rating based on 8 reviews
Strong recent performance, with 0 new reviews and a 5.0 average rating over the past 6 months
Advertised listing fee includes premium services, like marketing materials
Cons
No new verified customer reviews in past 6 months
Doesn't provide key expected services, including social media marketing
Overall Rating:
4.6
Customer Score
4.6
Pricing Score
5.0
Services Score
4.4
Availability: Available in Cocoa Beach, Satellite Beach, Melbourne Beach, and Palm Bay
SimpleShowing is a discount real estate brokerage with agents available in Florida and a handful of other markets across TX, GA, and FL. It charges a competitive 1% listing commission with a $5,000 minimum fee. Note that if your home sells for less than $500,000, you'll pay a higher effective rate than the advertised 1%. SimpleShowing also offers savings for buyers: you can get up to 1% of your purchase price back as a credit or check at closing. SimpleShowing provides all the seller services and support we expect from a full-service brokerage, including in-person agent representation and professional photos. It has 4.9 customer rating across 248 total reviews (note: these ratings reflect all locations, not just the office in Florida). SimpleShowing has been in business since 2018.
Pros
Competitive 1% listing fee
Very good 4.9 average customer rating based on 248 reviews
Strong recent performance, with 2 new reviews and a 3.0 average rating over the past 6 months
Solid track record, with at least 9 years of verified activity
Advertised listing fee includes premium services, like marketing materials
Cons
Doesn't provide key expected services, including social media marketing
Overall Rating:
4.6
Customer Score
4.6
Pricing Score
4.5
Services Score
4.5
Availability: Available in Brandon, Clearwater, Fort Lauderdale, Hollywood, Miami, Orlando, Pembroke Pines, Tampa, St. Petersburg, and West Palm Beach
Business Address: 725 Ponce De Leon Avenue NE, Atlanta, GA, United States, Georgia
Winter Garden Neighborhood Realty is a discount real estate broker based in Celebration, FL, with agents available in Florida. It advertises a tiered listing fee between $2,500 and $15,000, depending on your home value. Winter Garden Neighborhood Realty has excellent 5.0 average customer rating based on 61 reviews. It has strong recent performance, with 4 new reviews and a 5.0 average rating over the past 6 months.
Pros
Competitive estimated listing fee
Excellent 5.0 average customer rating based on 61 reviews
Strong recent performance, with 4 new reviews and a 5.0 average rating over the past 6 months
Very strong track record, with at least 12 years of verified activity
Better savings for pricey homes, offering a less-than-1% effective listing commission for homes above $450,000
Cons
Doesn't provide key expected services, including pricing assistance CMA, coordinates showings and lockbox
Overall Rating:
4.5
Customer Score
5.0
Pricing Score
4.5
Services Score
4.1
Availability: Unverified
Business Address: 619 Celebration Ave Celebration, FL 34747
Saving Along The Coast Realty is a discount real estate broker based in Destin, with agents available in Florida. It advertises a very competitive listing fee of 1%. Saving Along The Coast Realty has very good 4.4 average customer rating based on 8 reviews. It has very strong track record, with at least 10 years of verified activity.
Pros
Very competitive 1% listing commission fee
Very good 4.4 average customer rating based on 8 reviews
Very strong track record, with at least 10 years of verified activity
Advertised listing fee includes premium services, like marketing materials
Cons
No new verified customer reviews in past 6 months
Doesn't provide key expected services, including social media marketing
Overall Rating:
4.5
Customer Score
4.2
Pricing Score
5.0
Services Score
4.5
Availability: Available in Destin
Business Address: 4507 Furling Ln, 203, Destin, Florida 32541
uKeepCommission Real Estate is a discount real estate broker based in Nokomis, FL, with agents available in Florida. It advertises a competitive listing fee of 1.5%. uKeepCommission Real Estate has excellent 5.0 average customer rating based on 185 reviews. It has strong recent performance, with 18 new reviews and a 5.0 average rating over the past 6 months.
Pros
Competitive estimated listing fee
Excellent 5.0 average customer rating based on 185 reviews
Strong recent performance, with 18 new reviews and a 5.0 average rating over the past 6 months
Very strong track record, with at least 14 years of verified activity
Better savings for pricey homes, offering a less-than-1% effective listing commission for homes above $600,000
Cons
Charges a $299 nonrefundable upfront fee
Overall Rating:
4.5
Customer Score
5.0
Pricing Score
3.7
Services Score
4.7
Availability: Available in Bradenton, Ellenton, Lakewood Ranch, Nokomis, North Port, Osprey, Palmetto, Sarasota, and Venice
Business Address: 111 Cavallini Dr, Nokomis, FL 34275
1 Percent Lists The Coast is a discount real estate broker with licensed agents serving Florida. It's part of the nationwide 1 Percent Lists franchise but is independently owned and operated. 1 Percent Lists The Coast charges a very competitive 1% listing fee. There's typically no minimum fee, but make sure to confirm pricing and terms when you reach out to the company. 1 Percent Lists agents in Florida should provide all expected services, including pro photography, social media marketing, and in-person support through closing. 1 Percent Lists The Coast has a 4.0 average customer rating based on 4 total reviews, with verified activity dating back to 2023.
Pros
Very competitive 1% listing commission fee
Very good 4.0 average customer rating based on 4 reviews
Strong recent performance, with 0 new reviews and a 5.0 average rating over the past 6 months
Advertised listing fee includes premium services, like marketing materials
Cons
No new verified customer reviews in past 6 months
Overall Rating:
4.5
Customer Score
3.9
Pricing Score
5.0
Services Score
4.6
Availability: Available in Orange Beach
Business Address: 27250 Perdido Beach Blvd F5, Orange Beach, AL 36561
Listed Realty SWFL is a locally owned and operated discount real estate broker based in Fort Myers, FL, with agents available in Florida. It advertises a tiered listing fee between $1,750 and $10,500, depending on your home value. Listed Realty SWFL has very good 5.0 average customer rating based on 17 reviews. It has solid track record, with at least 7 years of verified activity. Listed Realty SWFL identifies as women-owned.
Pros
Very competitive estimated listing commission fee
Very good 5.0 average customer rating based on 17 reviews
Solid track record, with at least 7 years of verified activity
Better savings for pricey homes, offering a less-than-1% effective listing commission for homes above $450,000
Advertised listing fee includes premium services, like marketing materials
Cons
No new verified customer reviews in past 6 months
Doesn't provide key expected services, including social media marketing
Charges extra for pricing assistance CMA, professional photography and lockbox, which are typically included
Overall Rating:
4.5
Customer Score
4.6
Pricing Score
5.0
Services Score
3.9
Availability: Available in Fort Myers, Bonita Springs, Estero, Cape Coral, Punta Gorda, Sanibel, and Alva
Business Address: 8931 Conference Dr, 7, Fort Myers, FL 33919
Hauseit is a discount real estate broker based in Miami, with agents available in Florida. It advertises a competitive listing fee of 1% with a minimum fee of $7,500. Hauseit has excellent 4.9 average customer rating based on 305 reviews. It has strong recent performance, with 9 new reviews and a 5.0 average rating over the past 6 months.
Pros
Competitive 1% listing fee
Excellent 4.9 average customer rating based on 305 reviews
Strong recent performance, with 9 new reviews and a 5.0 average rating over the past 6 months
Solid track record, with at least 9 years of verified activity
Advertised listing fee includes premium services, like marketing materials and virtual tours
Cons
Doesn't provide key expected services, including social media marketing
Overall Rating:
4.5
Customer Score
5.0
Pricing Score
3.7
Services Score
4.6
Availability: Available in Port St. Lucie
Business Address: 11098 Biscayne Blvd, 40123, Miami, Florida 33161, US
Discount Realty Florida is a discount real estate broker based in Crystal River, FL, with agents available in Florida. It advertises a very competitive listing fee of 1.5% with a minimum fee of $1,175. Discount Realty Florida has very good 4.6 average customer rating based on 24 reviews. It has strong recent performance, with 1 new review and a 5.0 average rating over the past 6 months.
Pros
Competitive 1.5% listing fee
Very good 4.6 average customer rating based on 24 reviews
Strong recent performance, with 1 new review and a 5.0 average rating over the past 6 months
Solid track record, with at least 6 years of verified activity
Advertised listing fee includes premium services, like marketing materials
Cons
Doesn't provide key expected services, including social media marketing
Overall Rating:
4.5
Customer Score
4.8
Pricing Score
4.1
Services Score
4.5
Availability: Available in Alford, Altamonte Springs, Apopka and 83 more cities
Business Address: 11171 W Deep Blue Pl, Crystal River, FL 34428
Our Property Team is a discount real estate broker with agents available in Florida. It advertises a very competitive hybrid listing fee with $3,504 due upfront and $495 paid at closing. Our Property Team has very good 4.9 average customer rating based on 7 reviews. It has solid track record, with at least 5 years of verified activity. Our Property Team identifies as women-owned.
Pros
Competitive estimated listing fee
Very good 4.9 average customer rating based on 7 reviews
Solid track record, with at least 5 years of verified activity
Better savings for pricey homes, offering a less-than-1% effective listing commission for homes above $450,000
Advertised listing fee includes premium services, like marketing materials
Cons
Charges a $3,504 nonrefundable upfront fee
No new verified customer reviews in past 6 months
Doesn't provide key expected services, including social media marketing
Redfin is a discount real estate brokerage with agents in Florida, plus more than 876 other markets across 45 states. Redfin advertises a very competitive 1.5% listing fee with a $4,500 minimum fee in Florida. Redfin offers an additional 0.5% refund if you also buy with a Redfin agent within 12 months of your sale. Redfin's 1.5% fee gets you all the baseline expected services and support, plus some non-standard services like 3D Tours and virtual staging. Redfin sellers get a dedicated agent, but much of the process is often managed by a support team and Redfin's technology platform. This can be a benefit or drawback depending on your personal preferences. Redfin has a 4.9 customer rating across 41,875 reviews nationwide. It was founded in 2002 in Seattle, WA. Read full review
Pros
Competitive 1.5% listing fee
Very good 4.9 average customer rating based on 41,875 reviews
Strong recent performance, with 10 new reviews and a 2.5 average rating over the past 6 months
Very strong track record, with at least 19 years of verified activity
Advertised listing fee includes premium services, like marketing materials
Cons
Doesn't provide key expected services, including social media marketing
Charges extra for yard sign, which is typically included
Overall Rating:
4.4
Customer Score
4.6
Pricing Score
4.1
Services Score
4.4
Availability: Available in Tallahassee, Pensacola, Panama City, Tampa, and Fort Myers
Business Address: 1099 Stewart St 600, Seattle, WA 98101
GetMoreOffers.com is a discount real estate broker based in St. Petersburg, FL, with agents available in Florida. It advertises a very competitive listing fee of 1.5%. GetMoreOffers.com has excellent 4.9 average customer rating based on 53 reviews. It has strong recent performance, with 1 new review and a 5.0 average rating over the past 6 months.
Pros
Competitive 1.5% listing fee
Excellent 4.9 average customer rating based on 53 reviews
Strong recent performance, with 1 new review and a 5.0 average rating over the past 6 months
Very strong track record, with at least 12 years of verified activity
Cons
Doesn't provide key expected services, including social media marketing
Charges extra for yard sign and lockbox, which are typically included
Overall Rating:
4.4
Customer Score
5.0
Pricing Score
3.9
Services Score
4.3
Availability: Available in Alachua, Alafaya, Allentown and 2559 more cities
Business Address: 801 49th St N St. Petersburg, FL 33710
Broker Brothers Real Estate Group is a discount real estate broker based in Naples, FL, with agents available in Florida. It advertises a competitive listing fee of 2%. Broker Brothers Real Estate Group has excellent 4.9 average customer rating based on 128 reviews. It has strong recent performance, with 10 new reviews and a 5.0 average rating over the past 6 months.
Pros
Competitive 2% listing fee
Excellent 4.9 average customer rating based on 128 reviews
Strong recent performance, with 10 new reviews and a 5.0 average rating over the past 6 months
Solid track record, with at least 5 years of verified activity
Advertised listing fee includes premium services, like marketing materials
Cons
Doesn't provide key expected services, including social media marketing
Overall Rating:
4.4
Customer Score
5.0
Pricing Score
3.5
Services Score
4.5
Availability: Available in Ave Maria, Marco Island, Naples, Bonita Springs, Cape Coral, Estero, Fort Myers, and Sanibel
Business Address: 2430 Vanderbilt Beach Rd 108 Naples, FL 34119
Better Buy Realty is a discount real estate broker based in Palm Coast, FL, with agents available in Florida. It advertises a very competitive listing fee of 1.5%. Better Buy Realty has very good 4.6 average customer rating based on 48 reviews. It has very strong track record, with at least 10 years of verified activity.
Pros
Competitive estimated listing fee
Very good 4.6 average customer rating based on 48 reviews
Very strong track record, with at least 10 years of verified activity
Advertised listing fee includes premium services, like marketing materials and virtual tours
Cons
No new verified customer reviews in past 6 months
Doesn't provide key expected services, including social media marketing
Overall Rating:
4.3
Customer Score
4.3
Pricing Score
4.1
Services Score
4.6
Availability: Available in Beverly Beach, Bunnell, Flagler Beach, Marineland, and Palm Coast
Business Address: 160 Cypress Point Pkwy Ste A101, Palm Coast, FL 32164234
Homelis Realty is a locally owned and operated discount real estate broker based in Deltona, FL, with agents available in Florida. It advertises a competitive listing fee of 1%. Homelis Realty has excellent 5.0 average customer rating based on 220 reviews. It has strong recent performance, with 9 new reviews and a 5.0 average rating over the past 6 months. Homelis Realty identifies as black-owned.
Pros
Competitive estimated listing fee
Excellent 5.0 average customer rating based on 220 reviews
Strong recent performance, with 9 new reviews and a 5.0 average rating over the past 6 months
Solid track record, with at least 8 years of verified activity
Cons
Doesn't provide key expected services, including social media marketing
Charges extra for yard sign and lockbox, which are typically included
Overall Rating:
4.3
Customer Score
5.0
Pricing Score
3.5
Services Score
4.3
Availability: Available statewide in Florida
Business Address: 840 Deltona Blvd, Unit F1, Deltona, FL 32725
1% Guys Full Service Real Estate Agents is a discount real estate broker based in Ocoee, FL, with agents available in Florida. It advertises a very competitive listing fee of 1%. 1% Guys Full Service Real Estate Agents has advertised listing fee includes premium services, like marketing materials.
Pros
Very competitive 1% listing commission fee
Advertised listing fee includes premium services, like marketing materials
Cons
No new verified customer reviews in past 6 months
Doesn't provide key expected services, including social media marketing
Overall Rating:
4.2
Customer Score
3.1
Pricing Score
5.0
Services Score
4.5
Availability: Available in Tampa, Orlando, Palm Beach Gardens, Miami, and Hialeah
Best American Realty is a discount real estate broker based in Miami, FL, with agents available in Florida. It advertises a competitive listing fee of 2%. Best American Realty has excellent 5.0 average customer rating based on 218 reviews. It has strong recent performance, with 3 new reviews and a 5.0 average rating over the past 6 months.
Pros
Competitive 2% listing fee
Excellent 5.0 average customer rating based on 218 reviews
Strong recent performance, with 3 new reviews and a 5.0 average rating over the past 6 months
Very strong track record, with at least 15 years of verified activity
Advertised listing fee includes premium services, like marketing materials
Cons
Doesn't provide key expected services, including social media marketing
Charges extra for pricing assistance CMA, professional photography and lockbox, which are typically included
Overall Rating:
4.2
Customer Score
5.0
Pricing Score
3.5
Services Score
3.9
Availability: Available in Miami, Homestead, Cutler Bay, Pinecrest, Kendall, Palmetto Bay, South Miami, and Coral Gables
Business Address: 10393 SW 186 Street Miami, FL, 33157
Best Choice Flat Fee is a discount real estate broker with agents available in Florida. It advertises a upfront listing fee of $799. Best Choice Flat Fee has better savings for pricey homes, offering a less-than-1% effective listing commission for homes above $450,000. It has advertised listing fee includes premium services, like marketing materials and virtual tours.
Pros
Competitive estimated listing fee
Better savings for pricey homes, offering a less-than-1% effective listing commission for homes above $450,000
Advertised listing fee includes premium services, like marketing materials and virtual tours
Cons
Charges a $799 nonrefundable upfront fee
No new verified customer reviews in past 6 months
Doesn't provide key expected services, including social media marketing
Never 6 Percent Realty is a discount real estate broker with agents available in Florida. It advertises a competitive listing fee of 4.5%. Never 6 Percent Realty has very good 5.0 average customer rating based on 3 reviews. It has strong recent performance, with 2 new reviews and a 5.0 average rating over the past 6 months.
Pros
Competitive 4.5% listing fee
Very good 5.0 average customer rating based on 3 reviews
Strong recent performance, with 2 new reviews and a 5.0 average rating over the past 6 months
Advertised listing fee includes premium services, like marketing materials
Cons
Estimated 4.5% listing fee offers limited savings compared to typical rates conventional realtors charge in Florida
Doesn't provide key expected services, including social media marketing
Overall Rating:
4.1
Customer Score
5.0
Pricing Score
2.8
Services Score
4.4
Availability: Available in Daytona Beach, Ormond Beach, Port Orange, and Palm Coast
Sarasota List For Less Realty is a discount real estate broker based in Sarasota, FL, with agents available in Florida. It advertises a very competitive listing fee of 1% with a minimum fee of $3,000. Sarasota List For Less Realty has advertised listing fee includes premium services, like marketing materials.
Pros
Very competitive 1% listing commission fee
Advertised listing fee includes premium services, like marketing materials
Cons
No new verified customer reviews in past 6 months
Doesn't provide key expected services, including social media marketing
Charges extra for pricing assistance CMA, professional photography and lockbox, which are typically included
Overall Rating:
4.0
Customer Score
3.1
Pricing Score
5.0
Services Score
3.9
Availability: Available in Sarasota
Business Address: 5218 Station Way, Sarasota, FL 34233
Prevu is a discount real estate brokerage with agents in Florida, as well as select, high-end markets in 11 other states across the U.S. Prevu differs from many other discount brokerages in that it's primarily geared toward home buyers, offering rebates for up to 1% of the purchase price on eligible properties. But Prevu also works with home sellers, delivering solid savings via its 1.5% listing fee (*minimum fees may apply but aren't disclosed on Prevu's site. Contact the company directly for details). Both buyers and sellers get full service and support (sellers also get 3D Tours for their listing). Another thing that sets Prevu apart: you work with a single, dedicated agent throughout the entire process (many discount brands employ team-based customer service models). Prevu doesn't have any verified local customer reviews specific to Florida. But as a brand, Prevu has a 5.0 customer rating across 666 total reviews. Prevu was originally launched back in 2017. Read full review
Pros
Competitive 1.5% listing fee
Very good 5.0 average customer rating based on 666 reviews
Strong recent performance, with 15 new reviews and a 4.2 average rating over the past 6 months
Solid track record, with at least 8 years of verified activity
Advertised listing fee includes premium services, like marketing materials
Cons
Doesn't provide key expected services, including social media marketing
Charges extra for pricing assistance CMA, professional photography and lockbox, which are typically included
Overall Rating:
4.0
Customer Score
4.9
Pricing Score
2.9
Services Score
3.9
Availability: Available in Aventura, Boynton Beach, Deerfield Beach and 17 more cities
Business Address: 110 E 25th St New York, NY 10010
Pro Players Realty USA is a discount real estate broker based in Tallahassee, FL, with agents available in Florida. It advertises a competitive listing fee of 1%. Pro Players Realty USA has very good 4.8 average customer rating based on 39 reviews. It has very strong track record, with at least 10 years of verified activity.
Pros
Competitive estimated listing fee
Very good 4.8 average customer rating based on 39 reviews
Very strong track record, with at least 10 years of verified activity
Advertised listing fee includes premium services, like marketing materials
Cons
No new verified customer reviews in past 6 months
Doesn't provide key expected services, including social media marketing
Charges extra for pricing assistance CMA, professional photography and lockbox, which are typically included
Overall Rating:
4.0
Customer Score
4.4
Pricing Score
3.5
Services Score
3.9
Availability: Available in Tallahassee
Business Address: 2732 Capital Cir NE, Tallahassee, FL 32308
sharpMLS.com is a locally owned and operated discount real estate broker based in New Orleans, LA, with agents available in Florida. It advertises a hybrid listing fee with $145 due upfront plus 0.5% due at closing. sharpMLS.com has better savings for pricey homes, offering a less-than-1% effective listing commission for homes above $600,000.
Pros
Competitive estimated listing fee
Better savings for pricey homes, offering a less-than-1% effective listing commission for homes above $600,000
Cons
Charges a $145 nonrefundable upfront fee
No new verified customer reviews in past 6 months
Doesn't provide key expected services, including professional photography, transaction coordination, social media marketing and lockbox
Overall Rating:
3.9
Customer Score
3.1
Pricing Score
4.5
Services Score
3.9
Availability: Available statewide in Florida
Business Address: 1022 St Peter 204, New Orleans, LA 70116
Flat fee Florida is a discount real estate broker based in Pompano Beach, FL, with agents available in Florida. It advertises a upfront listing fee of $5,000. Flat fee Florida has better savings for pricey homes, offering a less-than-1% effective listing commission for homes above $450,000. It has advertised listing fee includes premium services, like marketing materials.
Pros
Competitive estimated listing fee
Better savings for pricey homes, offering a less-than-1% effective listing commission for homes above $450,000
Advertised listing fee includes premium services, like marketing materials
Cons
Charges a $5,000 nonrefundable upfront fee
No new verified customer reviews in past 6 months
Doesn't provide key expected services, including social media marketing
Overall Rating:
3.8
Customer Score
3.1
Pricing Score
3.8
Services Score
4.4
Availability: Available in Pompano Beach, Fort Lauderdale, Boca Raton, and Miami
Business Address: 1925 Sailfish Pl, Pompano Beach, FL 33062
Two Percent Realty is a discount real estate broker based in West Palm Beach, FL, United States, with agents available in Florida. It advertises a competitive listing fee of 2%.
Pros
Competitive 2% listing fee
Cons
No new verified customer reviews in past 6 months
Doesn't provide key expected services, including social media marketing
Charges extra for yard sign and lockbox, which are typically included
Overall Rating:
3.7
Customer Score
3.1
Pricing Score
3.5
Services Score
4.3
Availability: Available in West Palm Beach
Business Address: 333 Southern Blvd Suite 304, West Palm Beach, FL, United States, Florida
How we research and rank discount real estate brokers
Data sources
Our research team identified and ranked 44 full-service, low commission real estate brokerages available in Florida. We compiled and analyzed hundreds of publicly available data points tied to customer reviews, pricing models, and services to assess each company, determine our rankings, and choose our top picks in Florida.
Methodology
Our team used public business directories to identify 44 discount real estate services nationwide. We then manually verified pricing and services details for every company, categorizing them as either “full-service” or “limited-service.”
We did our best to ensure that only brands and product offerings that meet our minimum full-service criteria made it onto these pages. Limited-service brokers appear in our Flat-fee MLS Services Guides.
We fed pricing, services, customer ratings, and credibility data for each verified low commission real estate brokerage into our localized ranking methodology. We evaluate each company across three core areas, including:
Customer Score measures how customers feel about their experiences and outcomes with the company over time. It’s primarily powered by average customer ratings across reputable, third-party review platforms. We weight our customer scores to account for sample size (e.g., 4.7 rating with 500 reviews is a stronger signal than a 4.9 rating with 5 reviews) and recency (e.g., reviews in the past few months matter more than reviews from 5 years ago).
Pricing Score measures the company’s fee structure and price point relative to other discount real estate brokerages. We score pricing models using a proprietary “cost index” we derive by averaging the fee at five price points, anchored around a local median home sale price. This lets us score non-apples-to-apples fee structures (e.g., flat fee vs. percentage-based) and ensures scores reflect local market conditions (e.g., flat fee models will offer better value in pricier markets).
Services Score measures the level of services and support you get for what you pay. If a company offers everything we’d expect from a full-service brokerage, they get a 4.0 (80%) services rating. A company will lose points in this category for each “expected service” we verify they don’t include with the base fee. A company will receive additional points for each “non-standard” service we can verify they do include with the base fee. If we confirm a company offers all expected and non-standard services with a base fee, they will get a 5.0 (100%) services rating.
We then combined these individual scores into a single Overall Score, which determined our top picks and general company rankings in Florida. Customer Score is 50% of the overall score, because we think it’s the most important factor. Pricing Score and Services Score are each 25%.